Bridgestone Americas has hired Justin Reinke as director of brand marketing.
Reinke will replace Amber Holm, who was recently promoted to vice president of brand marketing of U.S. and Canada for consumer replacement tire.
As director of brand marketing, Reinke will lead the company’s brand-building efforts to develop stronger marketing programs, Bridgestone said.
“Justin will be a key player for Bridgestone and the consumer tire marketing team,” said Philip Dobbs, chief marketing officer for Bridgestone Americas. “With his experience in consumer product brand management and track record of driving successful results, I am confident that he will help us continue to strengthen the Bridgestone and Firestone brands on a global level.”
Prior to joining Bridgestone, Reinke worked as director of refrigeration product marketing at Samsung Electronics. Before Samsung, he worked as director of aftermarket business at SVP Worldwide and held various product marketing and management roles at Whirlpool Corp., where he spent 12 years.