BFGoodrich to be the title sponsor of the Mint 400 off-road race

BFGoodrich will continue its partnership with the Mint 400, coined “The Great American Off-Road Race,” as the title sponsor for the 2024 event. This year’s race takes place March 8-9 in Primm, NV.

“The Mint 400 is a grueling test of both driver and vehicle, and we’re proud to be the tire of choice for many teams competing in this iconic race,” Jason Anzalone, North American motorsports director said. “BFGoodrich tires are designed and engineered to handle the toughest conditions, and we’re confident that they will help our partners achieve their goals on race day.”

BFGoodrich will be aiming for its 12th consecutive overall win at the Mint 400. Eric Hardin took the overall victory last year on BFGoodrich Baja T/A KR3 tires.

BFGoodrich said it has a long and storied history in off-road racing, the brand has been involved in the Mint 400 since its inception in 1968 and has been the title sponsor since 2017. This year’s Mint 400 will feature a variety of classes, from the high-powered unlimited trucks to UTVs and Jeeps. The course will wind through the rugged Nevada desert, challenging drivers with a mix of sand, rocks and other obstacles.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."