GT Radial Driver Wins Formula Drift Event in Long Beach
Formula DRIFT competitor Matt Field won the Formula DRIFT PRO Championship Round 1 on the streets of Long Beach with GT Radial Champiro SX2 RS tires.

Kenda Tire Becomes Tire Supplier for Formula Drift Pro Race
Kenda signed a two-year agreement to supply its Vezda UHP Max tire to selected Formula Drift Pro drivers for the 2023 season.

Yokohama Tire Off-Road Drivers Ready to Tackle King of Hammers
Yokohama drives will compete on Geolandar off-road tires.

Discount Tire Announces ‘Defending Daytona’
The series will highlight Austin Cindric, driver of the No. 2 Discount Tire Ford Mustang, as he prepares to defend his title at the Daytona 500.

Pirelli Revs Up for 2023 Motorsport Season in the US
The Italian tiremaker is set to participate in 10 North American motorsport championships.

Hankook Tire Signs Multi-Year Partnership with Lamborghini
Hankook Tire will be the exclusive tire and technical partner for the 2023 Lamborghini Super Trofeo series.

Off-Road Racer Jim Horne Joins Team Hercules
As a member of Team Hercules, Jim Horne will represent the brand as ambassadors at competitions and dealer and consumer events.

Maxxis Spotlights Digital Wellness with ‘Eyes Up’ Interview Series
Maxxis has partnered with Ben Grannis, cyclist and motivational speaker, to reduce distracted driving.

Atturo Tire Introduces Motorsports Contingency Program
Atturo Tire announced the introduction of an expansive and competitive motorsports contingency program. The company said the introduction of this program will further expand Atturo Tires’ commitment and support to racing teams in the off-road racing community. “Atturo has a long history of utilizing motorsports to prove the durability, performance and quality of our products

Falken Sponsored Drivers Snag Top Posts in GAS Finals
Three of Team Falken’s drivers competing in the Great American Shortcourse (GAS) Finals at the San Bernardino County Fairgrounds combined for a total of seven top finishes. Running his four-cylinder Mini Open pick-up against many ULTRA4 and Open V8-powered opponents, Brian Cannon came into the finals as the Mini Open point series champion, according to

Goodyear Renews NASCAR Partnership as Offical Tire Supplier
Goodyear and NASCAR initiated a new multi-year agreement renewing Goodyear as the exclusive tire supplier for NASCAR’s top three national series. The agreement also continues the annual Goodyear 400, NASCAR’s Official Throwback Weekend Cup Series race at Darlington Raceway. According to Goodyear, this 70-year relationship allowed for innovation that led to models like the racing

Pirelli North America Continues Rebelle Rally Sponsorship
Pirelli North America will once again sponsor the Rebelle Rally, the first women’s off-road navigation rally raid in the United States. According to Pirelli, the rally is an endurance competition for women requiring precision driving and navigation over 1,553 miles (2,500 kilometers) through Nevada and California. Pirelli says the rally is not a race for
