AutoPacific Study Taps Kumho, Michelin and Pirelli

Kumho, Pirelli and Michelin were the brand winners in a recent national survey of recent tire buyers.
Kumho's Solus KH16
Conducted by researcher AutoPacific, the study polled some 25,000 recent tire buyers (those purchasing new tires over the previous 12 months), for its Replacement Tire Buyer Dynamics and Satisfaction Study. The study considered 23 replacement tire brands in seven categories.

AutoPacific said the “study was used to determine what is important when choosing a replacement tire and which tire brands provide the most satisfying experience.”

Kumho came out on top in the Touring Tires category, followed by Michelin and Yokohama.

Michelin toped the Ultra-High Performance Tires category, followed by Goodyear and Pirelli; the Passenger Car Tires category, followed by Pirelli and Goodyear; the Light Truck/SUV Highway Tires category, followed by BFGoodrich and Goodyear; the Light Truck/SUV All-Terrain Tires category, followed by Hankook and Goodyear; and the Snow/Winter Tires category, followed by Goodyear and BFGoorich.

Pirelli topped the Performance Tires category, followed by Michelin and Goodyear.

The Goodyear Tire & Rubber Company has named Ryan Waldron as president of the company's Americas business unit, reporting to Chief Executive Officer and President Mark Stewart. He succeeds Steven R. McClellan, who retired on April 1.

"At Goodyear, our customers are at the center of everything we do, and in Ryan Waldron, we have a customer-centric, execution-focused business leader with a deep understanding of both the marketplace and all aspects of our business, as well as a proven track record of delivering results," Stewart said. "I am thrilled to announce him as president of Goodyear's Americas business and have enormous confidence that under his leadership, both the company and our customers will reach even greater levels of success."