ATD Receives Three Technology Awards - Tire Review Magazine

ATD Receives Three Technology Awards

American Tire Distributors (ATD) was recognized for creating business impact through technology and for its contributions to human capital.


American Tire Distributors (ATD) was presented with three Blue Diamond Awards for creating business impact through technology and for its contributions to human capital. These Blue Diamond Awards, judged and presented by the Charlotte Area Technology Collaborative (CATC), recognize ATD for creating the greatest business value in the deployment and use of information technology systems and making major contributions to the development and recruitment of IT talent to the Charlotte area.

ATD received one business impact award for creating a tool that helps tire dealers maximize profits that was developed by ATD’s Advanced Analytics Center of Excellence (AACoE).

Its second business impact award lauded the company for creating a technology solution for its customers that was designed to simplify, automate and add complete transparency to the order placement and fulfillment process.

Using a combination of technologies, ATD created a solution that makes the entire distribution process transparent to users. The CATC judges took note that these innovations collectively brought the entire replacement tire industry into the 21st century and acknowledged the challenges facing companies attempting to change the way traditional industries conduct business, according to ATD.

For the Blue Diamond Award for Human Capital, ATD was recognized for creating a work environment that was sufficiently challenging and innovative, which helped it attract over a dozen data scientists to Charlotte in a short period of time. In the process, the company is also working to create the nucleus of a new analytics community in the Charlotte area with a series of community initiatives:

  • Holding the “Reinvent the Wheel” hackathon;
  • Launching the “Medium” blog in November 2018;
  • Launching an internship collaboration with the University of North Carolina at Charlotte in the Fall of 2018;
  • Hosting the first Data Driven Charlotte mixer at ATD (October 2018);
  • Active participation in various area speaking engagements.

“What’s most gratifying about these awards is that they focus not on our investments in technology, which have been substantial, but the results those investments delivered to our customers, our partners, our people and the business as a whole,” said Stuart Schuette, ATD’s President and Chief Executive Officer. “For ATD, transforming through technology has always been about unlocking the untapped value in this business for the benefit of everyone – from the manufacturer to the consumer – and that capability lies at the heart of the value we deliver to this industry.”

The Blue Diamond Awards recognize innovation in both creation and use of information technology that is taking place in Charlotte. Tim Eisenmann and Jaimie Bass accepted the award on behalf of ATD.

You May Also Like

Big O Tires Expands to Sevierville, TN

The first Big O Tires location in Sevierville, TN is offering discounts and financing upon opening.


Big O Tires announced it is opening its first store in Sevierville, TN. Owners Jai Khanna, Jan Solarz, and Andy Bryja are bringing a Big O Tires franchise to the area. The owners also operate three Big O Tires stores in Knoxville.

With the new opening, Big O Tires is offering a conventional oil change at $14.95 and $100 off select sets of new tires, which includes a free, basic installation.

Nominations Open for 2023 Tire Industry Hall of Fame

The annual Tire Industry Hall of Fame ceremony recognizes folks for achievements in the industry.

Roy Littlefield TIA
Nokian Tyres on Track to Complete Sale of its Russia Manufacturing Plant

The company is expected to be paid $302.30 million for its Russian operations.

Federal Bill Introduced in Hopes to Stop California’s Gas-, Diesel-Powered Vehicle Ban

If approved, H.R 1435 would prevent the EPA from allowing California’s Zero Emissions Vehicle regulations that would ban motor vehicles with internal combustion engines from taking effect.

Trelleborg Wheel Systems Launches ‘My TWS Hub’

Trelleborg’s new full-feature B2B dealers’ portal launched March 13.


Other Posts

Nokian Tyres Holds Bracket-Style Pothole Challenge

Nokian Tyres invites drivers to vote in a competition for the worst roads in America.

Standard Motor Products Has Introduced 276 New Part Numbers This Year

New parts are for electric, hybrid, gasoline and diesel vehicles.

Blackhawk Tire Wins OK Tire’s Vendor of the Year Award

OK Tire presented Blackhawk with this award during its 70th anniversary celebration.

Maxxis to Supply OE Tires for the BMW 1 Series in Europe

Maxxis will supply BMW Group with tires in size 225/40R18 92Y XL HP5.

BMW Maxxis OE