Alliance Tire Americas (ATA) has added two new members to its Latin America team.

Esmerelda Bernal has been named the Latin America team’s new sales and business development manager. Bernal brings extensive experience in customs, international business and the tire industry to ATA. She also has academic credentials from Florida International University, Universidad La Gran Colombia and Harvard. Bernal will be based in the Miami area, and will cover Central and South America.

Holly Gillette has been named controller and pricing manager for the Latin America team. A forensic accountant, Gillete brings analytical skills and supervisory experience to ATA, plus communications abilities she developed teaching software classes. Gillette has a masters’ degree in accounting from the University of Massachusetts Boston. She will be based at ATA’s headquarters in Wakefield, Mass.

“Our growth in Latin America is providing us with opportunities to build our team with talented new members like Esmerelda and Holly,” says Dhaval Nanavati, President, Latin America for ATA. “These women bring the business skills, experience and enthusiasm to help us continue to grow our presence in some of the most exciting agricultural and OTR markets in the world.”