Bridgestone Offers Sneak Peek of Super Bowl Ads

Once again, Bridgestone Americas Tire Operations plans to grab the attention of viewers of Super Bowl XLIV, which airs Feb. 7 on CBS from Dolphin Stadium in Miami, Fla.

BATO will unveil two new Bridgestone brand tire commercials during the game, in addition to the brand serving as the title sponsor of the Super Bowl XLIV Halftime Show featuring The Who.

The Richards Group, a Dallas-based independent advertising agency, created the 30-second commercials, one of which will run at the end of the first quarter, while the other will air during the third quarter.

“Whale of a Tale” features three young men on an “adrenaline-packed” drive toward the coast – with a live killer whale as the fourth passenger. “Hard to say where they’re going. Harder still to say where they’ve been. But this fish-out-of-water story is sure to end with a splash,” according to BATO.

“Your Tires or Your Life” takes viewers on a journey to a future world: “a wet, desperate world where nothing is more valuable than a great set of high-performance Bridgestone tires. Watch for fast cars, fearless heroes and ruthless tire bandits lurking around every corner. Be prepared for a shocking conclusion,” BATO said.

“There’s no better time to showcase your company on television than during the Super Bowl,” said John Baratta, president of replacement tire sales, U.S. and Canada consumer tire sales division, BATO. “With two 30-second spots, we have two incredible opportunities to showcase our Bridgestone brand and show millions of people what our tires can do.”

In addition to the commercials, the partnership between the Bridgestone brand and the NFL also includes the “official tire of the NFL” designation; the “official tire sponsor of Super Bowl XLIV” title; and title sponsorship of the Bridgestone Super Bowl XLIV Halftime Show.

The Goodyear Tire & Rubber Company has named Ryan Waldron as president of the company's Americas business unit, reporting to Chief Executive Officer and President Mark Stewart. He succeeds Steven R. McClellan, who retired on April 1.

"At Goodyear, our customers are at the center of everything we do, and in Ryan Waldron, we have a customer-centric, execution-focused business leader with a deep understanding of both the marketplace and all aspects of our business, as well as a proven track record of delivering results," Stewart said. "I am thrilled to announce him as president of Goodyear's Americas business and have enormous confidence that under his leadership, both the company and our customers will reach even greater levels of success."