Pirelli North America Continues Rebelle Rally Sponsorship

Pirelli North America Continues Rebelle Rally Sponsorship

Pirelli North America will once again sponsor the Rebelle Rally, the first women’s off-road navigation rally raid in the United States.

According to Pirelli, the rally is an endurance competition for women requiring precision driving and navigation over 1,553 miles (2,500 kilometers) through Nevada and California. Pirelli says the rally is not a race for speed but an event based on the elements of headings, hidden checkpoints, time and distance using maps, compasses and road books. GPS and other electronic devices are strictly prohibited. 

Pirelli says the competition is the ideal proving ground for its Scorpion ATR and Scorpion All Terrain Plus tires. These two products are Pirelli’s flagship on and off-road tires, developed for drivers of SUVs, pickups, and crossovers who want to strike a balance between on-road performance and off-road capability, all with no compromise.

The Rebelle takes place on the dirt roads, double tracks, trails, and sand dunes of the American West. The route changes every year: for its seventh edition, the event will start on October 6 near Incline Village, Nevada, and finish at Imperial Sand Dunes in California on October 15. 

According to Pirelli, the 2022 edition will see 110 women competing. The participants come from 94 cities, 24 states and four countries, ranging in age from 23 to 74 years old.

Pirelli says there are eight manufacturers participating fielding 15 total teams. Rivian, for instance, will compete in the Rally again, with its R1T fitted with Scorpion tires.

This year, Pirelli and Rebel partnered to create a new challenge for select Rally participants. Pirelli says the top three Rebelle teams that compete using Pirelli Scorpian tires in each class will win a donation toward a registered non-profit of their choice.

You May Also Like

SRNA introduces new field engineer manager

Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years.

SRNA-Eduardo-Chariarse

Sumitomo Rubber North America (SRNA), a subsidiary of Sumitomo Rubber Industries, has promoted Eduardo Chariarse to field engineer manager. According to SRNA, Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years. Joining SRNA in 2021 as a field engineer, he has been responsible for the coordination, implementation, and reporting of tire evaluations, troubleshooting, and providing technical support to fleets, dealers and the sales team.

Bridgestone to debut Bandag Virtual World Tour at WasteExpo 2024

The Bandag Virtual Plant Tour is an internet browser-based experience that provides a step-by-step walkthrough of Bandag’s retreading process.

Bandag-virtual-tour-Bridgestone
Giti Tire Manufacturing awarded by Chester County Chamber of Commerce

Giti Tire said it has been a supporter of education, organized farmer’s markets and participated in community food drives.

Giti-Chamber-Award
Atturo Tire secures Cubs Radio sponsorship for 2024 season

In addition to the in-game sponsorship of stolen bases, Atturo will run audio commercials during game day broadcasts throughout the season.

Cubs-Atturo-sponsorship
RNR Tire Express opens nominations for 2024 Mother’s Day Giveaway

This year’s event includes $100,000 in prizes, as well as a new 2024 Buick Encore for one select nominee.

RNR-Mothers-Day-giveaway

Other Posts

Two Chapel Hill Tire locations earn the Blue Seal of Excellence

The Blue Seal of Excellence is a mark of distinction bestowed by the National Institute for Automotive Service Excellence (ASE).

Chapel-Hill-Tire-Atlantic-Avenue-in-Raleigh
Ascenso now accepting submissions for Farm Service Truck Technician Program

Eligible nominees are agriculture, construction and industrial tire technicians with at least five years of service in the US.

Ascenso-Technician-Recognition-2024-Logo
McCarthy Tire Service opens commercial wheel refreshing facility

According to the company, the facility has the ability to refinish over 1,000 wheels per day.

McCarthy-Tire-wheel-refreshing-facility
Bartec TPMS adds Joe Miller to its field service team

Miller previously spent four years with Snap-on as an equipment specialist, and most recently with GPC/NAPA at the St. Louis company-owned auto parts stores.

Joe-Miller-Bartec