Hoonigan to Host the “SEMA of Shred” at 2018 SEMA Show

Hoonigan is bringing its unique brand of automotive mayhem to the 2018 SEMA Show. The “SEMA of Shred” will transform Booth 62109, located outside of the South Hall near Paradise Avenue and Convention Center Way, into a faithful recreation of Hoonigan’s iconic Donut Garage yard. The outdoor exhibit will include celebrity influencers from the automotive realm and beyond, gaming simulators, the infamous ScumBug build among others, and the brand’s signature antics consisting of burnouts, donuts, massive hucks, and more.

“With 80% of their audience between 13-34 years old, Hoonigan is connecting the industry with an important demographic,” said Peter MacGillivray, SEMA VP of events and business development. “We’re excited to welcome them to the 2018 SEMA Show, as they bring a new, fresh approach to the automotive aftermarket and represent a valuable, difficult-to-reach audience.”

SEMA Showgoers will be able to witness, learn and interact with the activities by visiting Booth 62109. Consumers need not attend the trade-only SEMA Show, as they can watch all the action on Hoonigan’s Twitch channel (twitch.tv/hoonigan Channel ID: 214338593) and on Hoonigan’s Daily Transmission YouTube show. Hoonigan will bring viewers behind-the-scenes footage and exclusive access to the SEMA Show through two live daily shows on Twitch and edited YouTube segments.

The 2018 SEMA Show takes place Oct. 30-Nov. 2, 2018, in Las Vegas, NV. The trade-only event brings manufacturers of automotive parts and accessories together with buyers from all over the world. To learn more about the Hoonigan activities at the SEMA Show, or about other SEMA Show activities, visit www.semashow.com or follow SEMA Show on Facebook, Twitter or Instagram.

The Goodyear Tire & Rubber Company has named Ryan Waldron as president of the company's Americas business unit, reporting to Chief Executive Officer and President Mark Stewart. He succeeds Steven R. McClellan, who retired on April 1.

"At Goodyear, our customers are at the center of everything we do, and in Ryan Waldron, we have a customer-centric, execution-focused business leader with a deep understanding of both the marketplace and all aspects of our business, as well as a proven track record of delivering results," Stewart said. "I am thrilled to announce him as president of Goodyear's Americas business and have enormous confidence that under his leadership, both the company and our customers will reach even greater levels of success."