Women in Auto Care Announces 2017 Automotive Communications Awards

Women in Auto Care has announced the winners of the 2017 Automotive Communications Awards. The recipients were honored during the Women in Auto Care press conference and reception, on Oct. 31, during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.

The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

“The creativity in this year’s submissions is inspiring,” said Sarah Shelstrom, marketing committee chair, Women in Auto Care. “The companies continue to ‘wow’ us year after year. We congratulate the winners and we look forward to next year’s submissions.”

Business-to-Consumer Awards

Television Commercial

DENSO: “Win” – DENSO Iridium Spark Plugs – NHRA Champion Jason Line

Print/Electronic Ad

Federal-Mogul Motorparts: Independent Testing Ad – More Than 5X

Print or Digital Display Ad

Lumileds (PHILIPS Automotive Lighting): PHILIPS LED Lighting Display Ad Campaign: Turn On, Turn Heads

Direct Mail Piece or Campaign/Newsletter

Federal-Mogul Motorparts: Garage Gurus- Garage Forum Newsletter

Magazine Article

B’laster Corporation/Radius Communications: Penetrant vs. Lubricant, What’s the Freakin’ Difference?

Education Article

Federal-Mogul Motorparts: PartsMatter.com

Video – Demo Video, Training, Educational

Dayco Products: Dayco – Timing Belt Replacement and Awareness

Brochures, Booklets, Handouts

Traction Factory/Snap-on Tools: Snap-on PT850 “Goldilocks Storybook”

Special Promotions/Promotional Events

Federal-Mogul Motorparts: #ThingsWorthBrakingFor Contest

Car Care Clinics

Cowichan Auto Repair: Best Education Seminar

Posters and Signage

Federal-Mogul Motorparts: POS Repair Shop – Fel-Pro Leak Awareness Campaign

Website

Lumileds (Philips Automotive Lighting): Philips Automotive Bulb Look Up

Social Media Campaign

Trico Products Corporation / Gelia: Defensive Driving 101 Shareable Videos

Application for Mobile Device

Federal-Mogul Motorparts: Garage Gurus App for Mobile Device

YouTube Video

Cottman Transmission and Total Auto Care: Transmission Physician Educational Video Series

Media Outreach Towards Non-English Speaking Audience

Federal-Mogul Motorparts: Garage Gurus Training

Media Outreach to Female Audience

EXTEND PERFORMANCE: Technician.Academy Podcasts

Best 360 Degree Marketing Campaign

Autoshop Solutions: Silver Lake Auto & Tire Centers Integrated Marketing Campaign

Business-to-Business Awards

Ad Campaign to Distribution/Retail Audience

GWC Warranty: Older & Bolder

Ad Campaign to Technician/Repair Audience

Traction Factory/Snap-on Tools: Snap-on PT850 Product Launch

Ad – Best Use of Graphic (to either distribution/retail or technician/ repair audience)

TFI Envision, Inc.: Standard “The Turbocharger” Multi-Channel Campaign

Ad – Best Use of Copy (to either distribution/ retail or technician/repair audience)

Gates Corporation: Be System Smart Ad

Corporate Image Campaign

Gates Corporation: Building Blocks Campaign

Campaign (to either distribution/ retail or technician audience

The NOCO Company: NOCO Brand Awareness Campaign for Distributor Tradeshow

Training Materials

Autoshop Solutions: Building a Winning Culture: Bring Out the Best in Your Best

Magazine Article – Technical

Mobile Air Conditioning Society (MACS) Worldwide: MACS Service Report October 2016

Magazine Article – General Market/Special Interest

YourMechanic: Collaboration Over Competition: Dealerships and Disruptors Working Together

Newsletter to Customer or “External Audience”

Federal-Mogul Motorparts: B2T/ Garage Gurus Monthly Newsletter

Logo Design/Usage

EXTEND PERFORMANCE : Respect is Learned

Website – Analytics Showing Success of New Website

Marx Group: Marx Group Website

Merchandising

Brake Parts Inc/NAPA Brakes: NAPA Brakes Ultra Premium Coated Rotor Launch Kit

Special Promotion and/or Promotional Event

MAHLE Aftermarket Inc.: MAHLE “Drive With the Original” Promotion

Packaging

Lumileds (Philips Automotive Lighting): Philips Ultinon Packaging

Social Media Efforts

Purolator: Change Your Cabin Air Filter!

Blog

GWC Warranty: Accelerate

App for a Mobile Device

A. Williams: NA Williams Rep Link

YouTube Video

TFI Envision, Inc.: Standard “The Turbocharger”

Advertising Campaign Case Study Video

Media Outreach to Female Audience

EXTEND PERFORMANCE : Technician.Academy Podcasts

Best 360 Degree Marketing Campaign

MAHLE Aftermarket Inc.: Introduction of the MAHLE Original Gaskets Brand

The Goodyear Tire & Rubber Company has named Ryan Waldron as president of the company's Americas business unit, reporting to Chief Executive Officer and President Mark Stewart. He succeeds Steven R. McClellan, who retired on April 1.

"At Goodyear, our customers are at the center of everything we do, and in Ryan Waldron, we have a customer-centric, execution-focused business leader with a deep understanding of both the marketplace and all aspects of our business, as well as a proven track record of delivering results," Stewart said. "I am thrilled to announce him as president of Goodyear's Americas business and have enormous confidence that under his leadership, both the company and our customers will reach even greater levels of success."