A new advertising campaign from Federal-Mogul Motorparts’ Wagner brand is designed to educate consumers on choosing the right brake pads.
Launching this week, the extensive new Wagner OEX campaign will include ads on national television networks, in leading consumer magazines, on radio and in a wide range of digital placements. The new Wagner OEX television ad, titled “Families Matter,” documents the difference stopping up to 50 feet sooner can make in a common driving situation, Federal-Mogul said.
“The ability to stop sooner is a powerful message for drivers because they understand that every foot is critical when they are trying to avoid an accident,” said Laura Soave, senior vice president and chief marketing and communications officer, Federal-Mogul Motorparts. “We want to help consumers understand that quality and performance absolutely matter when it comes to the brake pads and other parts they choose for their vehicles.”
“As a global leader in the braking category, we want to help start a conversation between vehicle owners and their parts and service providers about the importance of relying on parts that are engineered to provide exceptional performance and reliability,” she said.
