Federal-Mogul Brings Jurid Brake Pads to North America
Federal-Mogul Motorparts has launched an extensive line of Jurid replacement brake pads to fit the growing number of German nameplate vehicles in North America.
Wagner Campaign Designed to Educate Consumers
A new advertising campaign from Federal-Mogul Motorparts’ Wagner brand is designed to educate consumers on choosing the right brake pads.
Federal-Mogul Motorparts Kicks Off ‘King of the Road’ Contest
Federal-Mogul Motorparts is giving away $10,000 in cash prizes to auto enthusiasts with the best ride as part of its “King of the Road” contest. “Winning the title of Federal-Mogul Motorparts King of the Road is an exciting and rewarding honor that recognizes each winner’s passion for what they drive, whether it’s a fully restored
Federal-Mogul Expands Moog Product Offerings
Federal-Mogul Expands Moog Product Offerings Federal-Mogul Motorparts has expanded its Moog line of steering and suspension parts, driveline components and wheel hub assemblies to include 42 additional parts. The additional parts allow Moog to better cover North American, Asian and European passenger vehicles, Federal-Mogul said. “More than half of the Moog parts introduced in May
Federal-Mogul Motorparts Becomes ASA Corporate Member
Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp., has joined the Automotive Service Association (ASA) as the group’s newest corporate member. With a corporate membership, companies can expand their relationship with ASA in the collision repair and automotive service segments, ASA said. “We are delighted to partner with an organization like ASA and their members,”
Federal-Mogul Receives Prestigious Mexico Manufacturing Award
Federal-Mogul Motorparts was awarded Mexico’s most prestigious manufacturing award, the National Quality Award. Mexico’s President Enrique Peña Nieto presented the honor to Federal-Mogul in recognition for its “world-class quality systems, global competitiveness and customer-focused success of its expansive automotive friction facility in Tepotzotlán, Mexico,” the company said in a press release. Federal-Mogul built the 150,695-square-foot facility in 2001,
Federal-Mogul Motorparts Partners with M1 Concourse
Federal-Mogul Motorparts and M1 Concourse, an automotive enthusiast destination in Michigan, have partnered to launch a performance track under Federal-Mogul’s Champion brand. Champion will be the official sponsor of a state-of-the-art, 1.5-mile performance track at M1 Concourse in Pontiac, Mich. The track will be used for automotive testing, training and marketing events, as well as
Federal-Mogul Motorparts Creates New VP Position, Appoints Halberg
Philip Halberg has been promoted to Federal-Mogul Motorparts’ newly created position of senior vice president of commercial strategy of North America. In his new role, Halberg will report to CEO Dan Ninivaggi and lead a cross-functional team consisting of product management, sales, marketing and customer service to develop and implement a North American commercial strategy,
#AAPEX: FM Motorparts’ Marketing Efforts Net Awards
Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp., received three awards for excellence in business-to-consumer and business-to-business communication in the annual Automotive Communications Award program sponsored by the Car Care Council Women’s Board and Automotive Communication Council. Federal-Mogul Motorparts received awards for excellence in three categories: Media Outreach to a Female Audience; Logo Design/Usage; and
Federal-Mogul Motorparts Accepting Scholarship Applications
For the second consecutive year, Federal-Mogul Motorparts will award $30,000 in scholarships to future automotive technicians who are enrolled in accredited U.S.-based automotive technical schools, colleges or universities. The scholarships are part of the company’s comprehensive “Tech First” initiative, which includes the nationwide Garage Gurus network of technical education centers. Twelve $2,500 Garage Gurus Automotive
Mike Rowe to Support Launch of Wagner OEX Brake Pads
Television host Mike Rowe has signed on to support the launch of the Wagner brand’s latest automotive braking innovation, Wagner OEX brake pads, manufactured and marketed by Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp. Rowe, host of the CNN television series “Somebody’s Gotta Do It” and former host of “Dirty Jobs,” runs the MikeRoweWORKS
Anco Introduces Winter Extreme Wiper Blades
A highly advanced, low-profile beam blade engineered to ensure a smoother, clearer, quieter wipe in extreme winter conditions is now available from Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp. New Anco Winter Extreme wiper blades feature several exclusive technologies that help keep ice and snow from adhering to the blade and provide the ultimate