Apollo Expands Partnership with Manchester United

Apollo Tyres, which for the past three years has had a regional association with the Manchester United soccer club, has expanded its sponsorship agreement. Apollo Tyres will now be the official Global Tire Partner of the team.

“The three-year association with Manchester United has supported our business expansion plans especially in India, Middle East, South East Asia and Africa. Our various campaigns have helped in connecting with the young people, increasing awareness of the brand Apollo and customer acquisitions in these regions,” Marco Paracciani, chief marketing officer for Apollo Tyres. “We believe that the global partnership will further help us position our brand and the products in the minds of the consumers across geographies, in addition to being visible to the 659 million fans of the club.”

As part of its sponsorship with Manchester United, Apollo has worked on several campaigns including “Go the Distance” soccer pitches, consumer engagement digital campaigns, customer loyalty programs and product customization.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."