For the second year in a row, tire artist and professional baseball player Blake McFarland has created sculptures for the colleges participating in the Goodyear Cotton Bowl Classic.
Joaquin Gonzalez Jr., president of Tire Group International (TGI) and former NFL player, was inducted into the University of Miami Sports Hall of Fame during the 48th Annual UMSHoF Induction Banquet.
Just in time for the college playoff, Bridgestone Americas has signed a deal to manufacture University of Alabama branded tires. The tiremaker will offer limited edition Firestone Destination A/T tires featuring white stenciled “University of Alabaman Crimson Tide” on its sidewall. “Tailgating is the ultimate game day experience for college football fans,” Anna Philip, Firestone
Bridgestone Americas has launched its latest advertising campaign that features NFL All-Pro receiver Larry Fitzgerald of the Arizona Cardinals and National Hockey League (NHL) All-Star defenseman P.K. Subban of the Nashville Predators. The athletes appear in the tiremaker’s new television commercials that highlight innovation and performance delivered by Bridgestone tires, the company said. In the
Apollo Tyres, which for the past three years has had a regional association with the Manchester United soccer club, has expanded its sponsorship agreement. Apollo Tyres will now be the official Global Tire Partner of the team. “The three-year association with Manchester United has supported our business expansion plans especially in India, Middle East, South
Apollo Tyres, in association with Manchester United, opened India’s first “Go the Distance” soccer field in Powai, Mumbai. Satish Sharma, president of Asia Pacific, Middle East & Africa for Apollo, and Bryan Robson, former captain of Manchester United, inaugurated the pitch by kicking the first soccer ball. Made 100% of recycled rubber, the Go the
The Goodyear Tire & Rubber Co. has teamed up with ESPN to celebrate college football traditions. Starting Oct. 15, fans can visit www.ESPN.com/Goodyear to cast their ballot in the “Winning Traditions Driven by Goodyear” fan vote, selecting their favorite tradition from a number of recognized college football traditions. “College football is steeped in traditions that
With college football kicking off last night and this weekend, Goodyear Tire & Rubber Co. gears up to celebrate 60 years of aerial broadcast coverage of college football. All season Goodyear will be celebrating with a marketing program highlighting college football traditions, and a chance to ride the Goodyear blimp. “Goodyear has a strong tradition