Nexen Launches First European TV Commercial

Nexen Tire launched its first TV commercial across Europe through Eurosport, Europe’s No.1 sports channel, in order to strengthen its presence in the European market.

The 30-second commercial will air across 54 European countries for six months, until May 2016 via Eurosport, which includes Eurosport 1, Eurosport 2, and Eurosport 2 NEE.

“By launching the Eurosport TV commercial, which was produced to celebrate the partnership with Manchester City FC, a leading football club in the Barclays Premier League, we are expecting to take great strides in improving the corporate image and increasing brand awareness in the European market,” Nexen said in a statement. “We will continue to bolster our marketing activities in Europe in an effort to reach more European customers and raise our brand value in these markets.”

The commercial personifies Nexen as a Manchester City FC player scoring in a game to represent the company’s performance-driven technology and dynamic corporate image, according to the tiremaker.

The Goodyear Tire & Rubber Company has named Ryan Waldron as president of the company's Americas business unit, reporting to Chief Executive Officer and President Mark Stewart. He succeeds Steven R. McClellan, who retired on April 1.

"At Goodyear, our customers are at the center of everything we do, and in Ryan Waldron, we have a customer-centric, execution-focused business leader with a deep understanding of both the marketplace and all aspects of our business, as well as a proven track record of delivering results," Stewart said. "I am thrilled to announce him as president of Goodyear's Americas business and have enormous confidence that under his leadership, both the company and our customers will reach even greater levels of success."