Yokohama Avid S34 on New Mazda CX-3

Published: August 31, 2015

Avid S34 (Tire is larger than Mazda CX-3 size and wheel shown is not original equipment）

Yokohama Rubber Co.’s Avid S34 tires will come factory-equipped on the new Mazda CX-3 compact crossover SUV sold in the North American market.

The Avid S34 uses technology from the company’s BluEarth global tire brand that produces environmentally and socially friendly all-season passenger tires, the tiremaker said. The tire also provides higher fuel efficiency.

The new CX-3 features Mazda’s Skyactiv Technology and Kodo-Soul of Motion design.

The tiremaker said it is pursuing further tire development with BluEarth technology and the tires will be adopted as original equipment on new model eco-cars and hybrid vehicles.

Discount Tire strikes sponsorship deal with the Los Angeles Angels

The sponsorship will run for the entire 2024 season in conjunction with the Los Angeles Angels.

By Christian Hinton

Published: April 23, 2024

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."