In 2012, Belle Tire set the goal to have all of its current Michigan and Northern Ohio retail locations remodeled by 2018. The company is on pace to reach that goal, having already completed one-third of its store remodels, the tire dealer said. Next up for Belle Tire’s plan will be two locations in Sterling Heights and Waterford, Mich.
Belle Tire’s remodeled stores feature a showroom that allows customers to receive a more customized experience, according to the tire company.
“We’re a family-owned business and we want them to feel a part of the family whenever they visit one of our locations,” said Don Barnes III, president of retail operations and third generation at Belle Tire. “The new in-store design is intended to shatter the stereotype of the ‘greasy garage’ and create a place where they can feel as comfortable as possible while we service their vehicle.”
The locations at Sterling Heights and Waterford will include pods – instead of the traditional counter – that allow Belle Tire’s team to create a warm, friendly setting for customers and give them one-on-one attention, said Belle.
The new locations will also include amenities such as coffee and a clean, comfortable waiting area.
Belle Tire is committed to adapting to evolving customer expectations by creating an environment that allows customers the opportunity to remain connected. Some new options available for customers in Sterling Heights and Waterford include the ability to work remotely from the store with free Wi-Fi and charging stations for their wireless devices.
