Tire Pros, a subsidiary of American Tire Distributors, met at Disney World in Orlando earlier this week to announce its plan to support dealers through a national advertising campaign in 2015.
The soft-franchise marketing group is currently talking with five college conferences to negotiate national-level, omni-channel sponsorships similar to Tire Pros’ sponsorship of the ACC last year. Tire Pros mentioned the Big 12 conference, SEC, PAC 12, the ACC, and the Big 10 conference specifically.
“With 630-plus dealers nationwide, the time for a national advertising program is now. It’s time to build awareness of the Tire Pros brand nationally,” said B. Quick Chadwick, director of marketing at Tire Pros.
To assist with funding the national advertising campaign, ATD’s senior management team has contributed $1 million. Tire Pros used the 2015 National Dealer Business Conference to ask Tire Pros dealers to also contribute to the campaign.
“Tire Pros is committed to helping you grow your business. Let’s look to the future of a truly national brand,” said Dan Brown, president of Tire Pros. “We want consumers to recognize that name and recognize quality.”
Tire Pros also used the 2015 National Dealer Business Conference to detail future training initiatives, branding efforts, bolster its commitment to its dealer group through products and services, and encourage dealers. Read February’s issue of Tire Review to learn more about Tire Pros 2015 National Dealer Business Conference.
Tire Pros execs estimate that more details of the national advertising campaign will be announced by the end of Q1.
