Continental Tire the Americas has entered a multi-year college basketball sponsorship deal.
The tiremaker signed a deal with International Management Group (IMG) property schools and Learfield property schools that covers six different conferences. Additionally the partnership includes courtside LED signage at each home game, in-stadium activation and a targeted TV package for a total of 381 games per season, Continental said.
“This is a great addition to our partnership portfolio at Continental Tire,” said Travis Roffler, director of marketing for Continental. “College basketball exemplifies top performance and so does Continental so it’s the perfect match. This partnership will allow us to build relationships with the millions of fiercely loyal, and passionate, college basketball fans across the country. We’re looking forward to the opportunities this platform will provide.”
The new sponsorship includes the following IMG property schools: University of Arizona, University of Connecticut, Duke University, University of Florida, Georgia Institute of Technology, University of Kansas, University of Michigan, University of Nebraska, University of Oregon, University of South Carolina, St. John’s University, Syracuse University, and the University of Texas.
Additionally the partnership includes these Learfield property schools: University of Louisville, University of Missouri, University of North Carolina, University of Oklahoma, University of Kentucky, Seton Hall University, University of Wisconsin, and the Big Ten Conference.
