Between May 29 and June 1 2018, a new exhibition aimed at the international tire industry will take place in Germany. "The Tire Cologne", as the show will be called, will be supported by current Reifen show main sponsor the BRV (the German Federal Association of the Tyre Trade and the Vulcanisers’ Skilled Trade), and the plan is to hold the event every two years. Regular Reifen exhibition visitors may already note that the dates for The Tire Cologne coincide with this year’s show week in Essen and, presumably, those planned for future events – a sign that the BRV and Koelnmesse consider the future Cologne trade exhibition the heir apparent to the European tire show throne.
“We’ve demonstrated in Cologne that we are the right platform for growth-oriented, ambitious industries,” stated Gerald Böse, president and chief executive officer Cologne exhibition site operator Koelnmesse GmbH. “This is facilitated by the fifth-largest exhibition floor space in the world, modern halls with flexible infrastructure, surrounded by a hotel and catering industry experienced in large exhibitions, excellent access and an attractive metropolis nearby.”
“The Cologne site’s modernity and flexibility and first-rate global links provide me with the certainty that we can realize our international vision here,” said BRV executive chairman Peter Hülzer. Commenting on the association’s past and current relationship with the Reifen show, he added: “We’ve written a success story in Essen over many years and we’re also fully committed to arranging Reifen 2014 and 2016, before we make a fresh start in Cologne in 2018.” (Tyres & Accessories)
