BPI Unveils All-New Brake Technology at AAPEX

Brake Parts Inc., maker of Raybestos brand brakes, introduced Enhanced Hybrid Technology (EHT) at the 2013 Automotive Aftermarket Products Expo (AAPEX).

EHT is new technology that combines the best attributes of ceramic and semi-metallic into one brake pad formulation, the company said, adding that ceramic formulations are a popular choice among technicians and DIYers given their reputation for quiet operation and performance, while semi-metallic formulations deliver better wear and durability – especially in severe use and high heat environments.

“This is a real game changer for the aftermarket,” said David Overbeeke, president and CEO of BPI. “Element3 brake pads with EHT give our customers a real selling advantage in an increasingly competitive marketplace.

“EHT exceeds our performance expectations at every level,” he added. “The quiet operation, cleaner wheels and improved stopping power are amazing. You can really feel the difference.”

Element3 includes extensive coverage for passenger cars, SUVs and light trucks, with concentration in applications 10 years old or newer. The product line is enhanced with an exclusive Quiet Steel shim for additional noise damping and quieter operation. And for a complete repair, hardware is included on a majority of applications; ensuring the brake pad installation is done right, the company said.

For more information, go to www.element3eht.com or visit AAPEX booth #838.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."