WTC Offers Pair of Tire-Related SEMA Show Sessions

SEMA’s Wheel & Tire Council plans two educational sessions of interest to tire dealers at the upcoming SEMA Show.

Both sessions will be held on Monday, Oct. 29, from 2-4:30 p.m. in room S227 in the South Hall of the Las Vegas Convention Center.

In "Turning Real Trends into Real Revenue," president and founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John Daws, of Daws Engineering. Guests will get an understanding of tire pressure requirements in various plus-sizing alternatives, learn about the vehicle’s pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws also will clarify the impact of tire pressure and labeling requirements with respect to TPMS.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."