2012 Tire Market Profile

It’s always hard to hit a moving target, so with all of the shifts and changes and re-directions we’ve witnessed over the last decade, it’s a wonder that a tire dealer or supplier can stay ahead of the curve. To help steady the target, we’ve compiled this comprehensive Tire Market Profile section.

Click here to see the 2012 Tire Market Profile

Combining real-world data from a range of resources with results from Tire Review’s annual Tire Dealer Profile and our editors’ best estimates on marketshares, this section will help you gain a better perspective of our industry, help you see emerging trends, and prepare your business for the road ahead.

Through painstaking research, we’ve been able to assemble this collection of data, which includes: the top 25 global tiremakers; tire import data; dealer channel brand marketshares; tire shipments by segment; a look at the OE and replacement high performance tire markets; a rundown on the most popular tire sizes at OE and replacement; brand and distribution channel segmentation; new vehicle sales; vehicle registrations; miles driven by vehicle type – and much, much more.

Tire Review’s Dealer Profile Study is our annual survey of hundreds of independent tire dealers throughout North America, who offered their insights on the structure, size and operations of today’s tire dealer, including a look at tire pricing levels, buying patterns, average gross margins and more.

To see previous years’ Tire Market Profiles, click here.

Nestled in between a thick wooded forest and a beautiful 13-acre lake in Ohio’s Mahoning County is a small farm and homestead. It’s unassuming, really. The kind of place you might pass right by without noticing on your way from here to there.

A little over a century-and-a-half ago, it was the birthplace of the man who would fundamentally change American agriculture forever, but today, that small farm is home to test tracks and testing facilities designed to put tomorrow’s farm tires to the test. To push the limits of what’s possible, pioneering the latest technology that allows farm tires to go where they never have before. To stand strong in the fields and ride soft on the roads. To tread lightly over soil and roots, while translating ever-increasing horsepower to traction in the fields.