While the size and structure of today’s independent dealer has not really changed, the Great Downturn of 2009 had a harsh impact on how independent tire dealers are doing business, particularly in expense, promotion and hiring areas.
Tire Review’s Tire Dealer Profile Study is the industry’s most comprehensive and extensive research effort. To compile this year’s report, Tire Review surveyed hundreds of independent tire dealers throughout North America – owners and principals who took time out of their busy schedules to answer detailed questions about their businesses.
Click here to see this year’s Dealer Profile.
The details those dealers provided help us – and our readers – better understand the size and scope of today’s successful independent tire dealer.
These dealers offered invaluable insight into the industry’s most pressing questions. They answered fundamental questions, such as: How are successful tire dealerships structured? Where do they buy their tires? When do they sell the most tires? What are the average selling prices of consumer and commercial tires?
They also offered inside information that’s not available anywhere else: How much profit do they earn on those tires? Who do dealers consider to be their toughest competition? Where are their pain points? What are their best months for tire and service sales? How much do they pay employees?
Presented here are a few of the key questions asked in this year’s study. For complete study results, contact Bob Roberts, Babcox Research, at 330-670-1234, ext. 252, or by e-mail at [email protected].
