Zimmerman Advertising has named Damon Langdon executive vice president of marketing for its automotive division.

“We matured into the agency we are today because we cut our teeth in the uber-competitive and ROI-obsessed automotive sector,” said Founder and Chairman of Zimmerman Advertising Jordan Zimmerman. “The early lessons – the demand for results, the necessary speed and agility, the measurement imperative and even the thick skin – will always be part of our core. The hyper-local demands of retailing create an unprecedented opportunity for dealers around the country, and Damon’s mindset perfectly aligns with our approach for success in the automotive sector.”

In his new role, Damon will help drive growth within the retail automotive sector through the innovation of products, services and Zimmerman’s hyper-local platform, developed to serve all retailers most efficiently, Zimmerman said.

Damon has prior experience in leadership roles in automotive branding, media mix selection and sales analysis.