Yokohama’s Spartan Athletes Prepare for Race - Tire Review Magazine

Yokohama’s Spartan Athletes Prepare for Race

Three of Yokohama Tire Co.’s sponsored Spartan Race athletes will be competing in the 2017 season finale Reebok Spartan Race World Championship on Sept. 30 in Lake Tahoe, Calif.

Three of Yokohama Tire Co.’s sponsored Spartan Race athletes will be competing in the 2017 season finale Reebok Spartan Race World Championship on Sept. 30 in Lake Tahoe, Calif.

Yokohama is the Official Tire of the U.S. Spartan Race in addition to sponsoring Spartan Pro Team competitors Faye Stenning and Robert B. Killian Jr., as well as amateur athlete Laurel Shearer.

“It’s unbelievable to see these amazing athletes in action,” said Fardad Niknam, Yokohama Tire director of segment development. “Faye, Robert and Laurel always compete extremely hard and battle till the end. All roads lead to Lake Tahoe and they’ll give it their all at the World Championships. That’s why we’re proud to support them.”

One of the many obstacle course strength-based challenges they face is the “Yokohama Tire Flip,” where Spartan competitors must flip large Yokohama tires, which can weigh between 200 and 400 pounds

Spectators can test try their tire-flipping ability as well in the Yokohama Tire Flip Festival Challenge at the Yokohama booth. Stenning and Killian will be at the booth for a meet and greet from 1-2 p.m.

You May Also Like

Cosmo Tires to include 40,000-70,000 mileage warranty on all PLT tires

Cosmo will continue its portfolio expansion later this year when it launches its new Gripit X/T, Rockit R/T, and Cosmo Kurrent.

PLT-TIre-Fitments-Sourcebook

Cosmo Tires, distributed by Tire Group International, has introduced changes to its mileage warranty and road-hazard programs which will now feature a mileage warranty of 40,000-70,000 miles for all passenger and light truck tires offered.

“Our products are over-built and tested on the most rigorous tracks and terrains around the globe and this reflects our investments in manufacturing and quality. Now, all passenger and light truck tires carry Cosmo’s road hazard and mileage warranty ranging from 40,000-70,000 miles," said Dominick Montouri, chief strategy officer of Tire Group International, said.

Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

Yokohama-Mexico-Groundbreaking-event
TIA chooses Planet Hollywood for SEMA pre-show events

TIA’s pre-show events, encompassing the annual membership meeting and cocktail reception, will happen at Planet Hollywood Resort & Casino.

Dick-Guck-TIA-SEMA-Press-Conf
RNR Tire Express honors the legacy of franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR-Tire-Richard-Rose
McCarthy Tire Service earns gold in Best of the Best contest

The company secured gold awards in four categories, including Best Employer, Best Auto Repair, Best Car Wash and Best Auto Detail.

award-stock

Other Posts

Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

conti-Combo-1400
Anyline secures funding from Austrian agency for AI development

Anyline received around $2.86 million to fund research and development of Closed Loop Training for artificial intelligence models.

ANYLINE-AI-stock
Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion
K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M