Sapphire Launches New Web Site

(Staffordshire, U.K./Tyres & Accessories) Sapphire Energy Recovery has launched a new-look Web site designed to appeal to a wide range of audiences including tyre retailers, the waste disposal industry, children and students and the general public.

Published: January 31, 2007

Sapphire’s sales and marketing manager, Ryan Mifflin, commented:

“Our new Web site is now fully up to date to cover all areas of our business. It includes all the retailer connect information, launched last year, and the regional collector map showing the nearest Sapphire collector. There are downloads of our brochure, health and safety policy, video clips and lots more. Our old Web site was set up when Sapphire was formed in 2001 but did not reflect the developments the company have initiated since. We also felt it did not appeal to the range of audiences likely to use the web site.”

Recommending summer tires based on customer demand

Let’s talk about why clear communication with customers is key with this segment.

By Christian Hinton

Published: April 25, 2024

If you’re a shop looking to sell summer tires, it’s important to know that customers looking for these tires have very specific needs. Let’s talk about why, before recommending summer tires, you need to fully understand customer performance requirements.

Unlike all-season or all-terrain tires built for diverse driving conditions, UHP summer tires are designed with one priority: dry and wet traction for performance driving. Lateral and longitudinal grip in dry and wet conditions are also important, which is achieved through optimized contact patches, high silica tread compounds and circumferential grooves to channel water. Generally, UHP summer tire tread design features large blocks and fewer grooves for more road contact on dry surfaces. The grooves are designed to channel water away from the tire, reducing the risk of hydroplaning on wet roads.