Pirelli announced it will be the tire supplier for Foose’s TV show Overhaulin’ which will be filmed this week at SEMA, the world’s premiere showcase for automotive performance and tuning businesses.
Pirelli and the crew from Overhaulin’ will team-up at the show’s famous SEMA edition where Foose and his crew transform an average “ride” into a pure work of auto motive art in just one week. In addition, Pirelli will feature one of Foose’s most recent projects, a 1967 Chevrolet Camaro shod with new UHP line P Zero Rosso, in its booth this year.
“I am excited for the synergy we’ve been building with Pirelli to come together at SEMA for the world to see – new fitments, new projects…it’s incredible,” said Foose, who is known for extreme designs and extreme applications. “Whether it’s old or new, big or small Pirelli has a tire for all of my needs.”
“Chip Foose and Overhaulin’ are a natural fit for Pirelli,” says Rafael Navarro, director of
public relations, advertising and motorsports, Pirelli Tire North America. “We both want to stretch the limits of design, develop new fitments, and find inspiration from our passion of
motorsport-inspired performance.”
