Greenball Corp. reports it has brought back the Centennial brand name, launching a line of all-terrain tires for light trucks and SUVs under the name, which originally was an associate brand of Dunlop Tire Corp. and was used by Goodyear until 2007.
The Longbeach, Calif.-based private and import brand marketer applied for the Centennial trademark in April 2011 and recently received approval to use it. Greenball announced plant to launch the brand in five sizes of its Terra Commander line: LT245/75R16, LT265/75R16, LT235/85R16, P215/75R15 and P235/75R15. The tires will be produced in China and Thailand.