General Tire has announced it has renewed its partnership with the Automobile Racing Club of America (ARCA) racing series presented by Menards. The renewal continues General Tire’s status as the “Official Tire” of the series. In addition to the multi-year agreement, General Tire also announced it will title sponsor the “General Tire 150” held at Charlotte Motor Speedway on Thursday, May 24, 2018.
“We’re pleased to announce the extension of our partnership with ARCA and look forward to expanding our presence in the sport by adding the General Tire 150 at Charlotte Motor Speedway,” said Travis Roffler, director of marketing for General Tire. “Our team has worked hard to help grow ARCA and provide competitive, action-packed racing each week for the fans. We’re eager to work with ARCA to help expand both our brands even more!”
Since 2016, General Tire’s participation in ARCA has included race entitlements, driver and team awards, as well as at-track activation, and hospitality. It’s a partnership that continues to grow into 2018 and beyond.
“General Tire’s strategic partnership with the ARCA Racing Series presented by Menards is extensive,” said ARCA president, Ron Drager. “The series as a whole has benefited from General Tire’s participation, which includes supplying all tires used in competition, race event entitlements, the General Tire Superspeedway Challenge, the General Tire Pole Award, media support, onboard camera placement, trackside signage and at-track activation. We will continue to build on the relationship we established in 2016.”
The addition of the General Tire 150 to General Tire’s list of race entitlement sponsorships is a notable addition for the 100-year-old brand. The May race marks the return of ARCA to the legendary 1.5-mile oval since 2004. In total, 20 ARCA races have been held at Charlotte Motor Speedway dating back to 1964 when Curtis Turner walked away with the win.