Fulda to Exhibit at French Car Show

The U.K.’s only all-French Car Show will entertain a massive variety of standard, performance and modified cars with over 45 French car clubs, 80+ traders and over 10,000 true enthusiasts expected.

Fulda Tyres and Performance GTi magazine have teamed up to provide the live skills test track. Here, volunteers will be put through their paces on the track on their standard tyres before being fit with Fulda Exelero, their latest Ultra-High-Performance tyre to see the difference.

“As we continue to build our reputation in the ultra-high-performance tyre sector, this show provides the perfect opportunity for us to demonstrate the performance of our Fulda Exelero tyre,” explains Matthew Bowell, public relations support manager for Fulda. “The live skills test track will give drivers the experience of driving on Fulda Exeleros and comparing it to their own rubber. This comparison will illustrate the benefit Exelero can bring to a vehicle.”

If you’re a shop looking to sell summer tires, it’s important to know that customers looking for these tires have very specific needs. Let’s talk about why, before recommending summer tires, you need to fully understand customer performance requirements.

Unlike all-season or all-terrain tires built for diverse driving conditions, UHP summer tires are designed with one priority: dry and wet traction for performance driving. Lateral and longitudinal grip in dry and wet conditions are also important, which is achieved through optimized contact patches, high silica tread compounds and circumferential grooves to channel water. Generally, UHP summer tire tread design features large blocks and fewer grooves for more road contact on dry surfaces. The grooves are designed to channel water away from the tire, reducing the risk of hydroplaning on wet roads.