CRP Automotive Reappoints Palm as VP of Sales and Marketing - Tire Review Magazine

CRP Automotive Reappoints Palm as VP of Sales and Marketing

CRP Automotive reappointed Michael Palm as vice president of sales and marketing, responsible for the planning and execution of the company's marketing and sales management strategy, corporate brand positioning and promotion.

CRP Automotive has reappointed Michael Palm as vice president of sales and marketing.

Palm, who was previously vice president  of marketing and brand management, will now reassume the lead of the automotive sales team and will continue to be responsible for automotive cataloguing and corporate marketing. Palm’s re-appointment comes as a result of a recent restructuring of the executive management team, which combined the executive sales and marketing positions.

A 21-year veteran of the company, Palm is directly responsible for the planning and execution of CRP’s marketing and sales management strategy, corporate brand positioning and promotion of the company. He is a member of the senior management team.

You May Also Like

Cosmo Tires to include 40,000-70,000 mileage warranty on all PLT tires

Cosmo will continue its portfolio expansion later this year when it launches its new Gripit X/T, Rockit R/T, and Cosmo Kurrent.

PLT-TIre-Fitments-Sourcebook

Cosmo Tires, distributed by Tire Group International, has introduced changes to its mileage warranty and road-hazard programs which will now feature a mileage warranty of 40,000-70,000 miles for all passenger and light truck tires offered.

“Our products are over-built and tested on the most rigorous tracks and terrains around the globe and this reflects our investments in manufacturing and quality. Now, all passenger and light truck tires carry Cosmo’s road hazard and mileage warranty ranging from 40,000-70,000 miles," said Dominick Montouri, chief strategy officer of Tire Group International, said.

Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

Yokohama-Mexico-Groundbreaking-event
TIA chooses Planet Hollywood for SEMA pre-show events

TIA’s pre-show events, encompassing the annual membership meeting and cocktail reception, will happen at Planet Hollywood Resort & Casino.

Dick-Guck-TIA-SEMA-Press-Conf
RNR Tire Express honors the legacy of franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR-Tire-Richard-Rose
McCarthy Tire Service earns gold in Best of the Best contest

The company secured gold awards in four categories, including Best Employer, Best Auto Repair, Best Car Wash and Best Auto Detail.

award-stock

Other Posts

Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

conti-Combo-1400
Anyline secures funding from Austrian agency for AI development

Anyline received around $2.86 million to fund research and development of Closed Loop Training for artificial intelligence models.

ANYLINE-AI-stock
Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion
K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M