The Auto Care Association has partnered with TechForce Foundation for its new national initiative, FutureTech SuccessSM. The partnership is an effort to fuel the pipeline of tomorrow’s workforce of technicians.
“Future technicians in the auto care industry have to be well-trained, dynamic in their thinking and passionate about the cars of today and tomorrow,” said Bill Hanvey, president and CEO, Auto Care Association. “We are proud to team up with TechForce Foundation and FutureTech SuccessSM to identify and encourage a better perception of the technician profession.”
FutureTech SuccessSM seeks reposition the “grease monkey” stereotype and bring back after-school and summer activities where young people can experience vehicle technology.
The initiative will focus on parents and influencers of 13- to18-year-olds to provide hands-on opportunities for young men and women in auto care. The Auto Care Association and TechForce Foundation will work together to deliver a public message around transportation technician career opportunities and best practices.
“We aim to provide tactile-minded individuals and their parents and influencers with the resources and opportunities to discover the transportation industry as both a viable and exciting career option,” said Jennifer Maher, CEO, TechForce Foundation.