ZC Rubber Expands into Germany - Tire Review Magazine

ZC Rubber Expands into Germany

Chinese tiremaker ZC Rubber has added another global branch of the organization – this one in Germany, Zhongce Europe GmbH (ZC Europe).

Chinese tiremaker ZC Rubber has added another global branch of the organization – this one in Germany, Zhongce Europe GmbH (ZC Europe). The company says this office will focus on the expansion of the European market, especially with OE accounts, and help to improve market share with a local footprint and the ability to provide more services.

It is the fourth branch of ZC Rubber on the global market after Thailand, Brazil and America. ZC Rubber marks the establishing of ZC Europe as another significant milestone on its way of global expansion.

“Europe is one of the most important markets of ZC Rubber. With the building of ZC Europe, and according to the demand of local market as well as the development strategy, we [remain] deeply convinced that it offers a better [opportunity for increased] sales,” the company said.

ZC Europe is located in Germany, considered to be the main economic power in Europe. What’s more, it has the strictest standards regarding tires, which will be a benefit if a tire brand proved to be good in German market.

“We believe that Germany will be a good choice after comprehensive consideration and survey. It will provide more possibilities to the business based on the advantages of the country.”

ZC Europe will be moving ahead with plan for the expansion in local market.

“Rounding out the existing presence in the tire market, we will devote [our efforts] to improving the service capability, especially on the OE cooperation.”

ZC Rubber’s Westlake and Goodride tire brands are the main products for the company within the in the European market. The company says that Westlake is now popular in Europe, cooperating with many well-known companies including DSV and Schmitz Cargobull.

“In the near future, we are preparing to launch more new product series to meet market-oriented demands. ZC Rubber will try its best to differentiate from other Chinese competitors.”

 

You May Also Like

Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

Nexen-Tire-Padres

Nexen Tire America recently revealed a multi-year partnership with the Major League Baseball team San Diego Padres, spanning the 2024-27 seasons. As the Padres' exclusive tire partner, Nexen Tire will be featured on a variety of marketing assets, including digitally enhanced billboards, in-ballpark branding, mound signage, and more, at Petco Park. In 2023, the Padres drew the second-highest attendance in all of MLB.

WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.

Recall
K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.

KR-Tire-center
Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding
Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

Yokohama-Advan-Sport-V105

Other Posts

OTAA to host free training for members in Akron, OH

The association said these workshops are designed to enhance technician’s technical expertise and keep them up-to-date with the latest industry advancements.

Stock-technician-training-1400
Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

2024-Great-Catch-Rebate-1400
GT Radial Formula Drift team welcomes 14-year-old driver

Minowa, who will be the newest and youngest driver in the Formula Drift 2024 pro season, will be debuting with Team Jerry Yang Racing.

GT-Radial-FD-Driver-Hiroya-Minowa
TIA is now accepting nominations for open board of directors positions

The newly-elected board members will serve three-year terms with the potential for re-election to two additional terms.

OTR-Conf---DIck-Gust-1400