Yokohama Tire Partners with Surfrider Foundation Chapter

Yokohama Tire Partners with Surfrider Foundation Chapter

Yokohama will provide Surfrider North OC support on ocean conservation projects including cleanups and environmental education.

Yokohama Tire is working with a chapter of the nonprofit Surfrider Foundation USA on several projects. Yokohama said it will aid the North Orange County chapter on Surfrider’s overall mission to “protect the world’s ocean, waves and beaches for everyone to enjoy.”

According to Alan Holtschneider, Yokohama’s director of marketing, the tiremaker will help support Surfrider North OC with the distribution of student club memberships; water quality testing kits; biodegradable utensils, straws, etc., starter kits for restaurants wanting to become ocean friendly; cigarette butt collection canisters; and replacement equipment for harbor cleanups.

Yokohama is also supporting Surfrider North OC’s Surf City Splash 2024 event New Year’s Day at the Huntington Beach, California pier.

“Yokohama is proud to be working side-by-side with Surfrider North OC to help them contribute to a sustainable society through numerous initiatives to protect the environment,” Holtschneider said.

You May Also Like

CMA, Double Coin appoint new regional sales manager

Patrick Etheridge, a Marine Corps combat veteran, will serve as regional sales manager for the mid-south/Rocky Mountain region.

Patrick_Etheridge-1400

CMA and Double Coin have appointed Patrick Etheridge as regional sales manager for the mid-south/Rocky Mountain region. Etheridge, a Marine Corps combat veteran, began his tire career at Bridgestone Firestone in 2004. He rose to district manager for the GCR organization and transitioned to RDH Retreading in 2013.

Beginning in 2015, Etheridge worked for GiTi Tire (USA) as a key client leader and Prinx Chengshan Tire North America as VP of sales.

BKT awarded as Top Exporter at International Customs Day 2024

The award was presented to BKT because of its commitment to providing products and services to its customers across 163 countries.

BKT-receiving-award-1400
Chapel Hill Tire partners with NCTAP on early automotive education

The partnership provides training and education to high school students through an apprenticeship program.

Chapel-Hill-Tire-New-Location-1400
Yokohama’s Geolandar tires win multiple classes at 2023 King of the Hammers

Yokohama’s Geolandar off-road tires for SUVs and pickup trucks finished first in three classes at this year’s King of the Hammers race.

KOH-Yokohama
Dunlop Motorcycle Tires promotes Chad Geer

Geer will be Dunlop Motorcycle Tires’ new director of MC product, marketing & motorsports.

Chad-Geer-Sumitomo-Dunlop-1400

Other Posts

Gallery: 2024 Off-the-Road Tire conference

Check out some of the highlights from this year’s OTR Tire Conference, featuring speakers on OTR service safety, economic outlooks and other trends.

Matt-White-live-service-group
Apollo Tyres introduces new recycling initiative

Apollo will repurpose the pledged (used) tires and use the recycled rubber crumb to create football pitches for the underprivileged.

Apollo-Expo3
Nominations for 2024’s Top Shop award are now open

Are you the next Top Shop? Do you know an independent tire dealer who deserves this honor? Nominate a shop today!

topShop-1400
Nokian Tyres receives A- sustainability score from CDP

This is the fourth consecutive year that Nokian Tyres has received an A- for its climate work.

Nokian-score-low-emissions-stock