Yokohama Rubber Co. has established a new official company page on Facebook. This news follows April’s announcement that the company established an official Yokohama channel on Japan’s leading video hosting service, “niconico.”
With young people moving away from newspapers and television as their key sources of information, YRC has increasingly turned to social media services as a means of distributing information to the many young car aficionados, said the company.
You can like the Yokohama Rubber Co. Facebook page here.