The winner of the event, set for Oct. 30 at 5 p.m., will receive a 2007 Volvo C30, equipped with Yokohama S.drive tires. The second place dealer will win $5,000 in chips, and third place will receive $1,000.
The event will be held at Yokohama’s booth 40709 in the South Hall of the Las Vegas Convention Center.
Two-time Champ Car champion Alex Zanardi will visit the booth on Oct. 31 from noon to 1:30 p.m.
On display at the booth will be the all-electric, 135-mph Tesla Roadster is on display, featuring Yokohama Advan A048 tires, a biodiesel Toyota Land Cruiser that ran in the Dakar Rally, and new Yokohama tires iceGuard iG20, Geolandar I/T GO72, W.drive and Super E-Spec, which uses citrus oil to replace most of a tire’s petroleum content.