What A Bunch Of Posers

The latest offering comes from Guildford Tyre Co. and it’s fair to say that it is not likely to be mistaken for Pirelli’s offering. Forget Kate Moss, so long Penelope Cruz; when it comes to models, every expense has been spared, as the stars of Guildford Tyre’s calendar are – the company’s own tyre fitters (and director Matt Sunderland).

It’s all in a good cause, as the calendar is being sold in aid of the Marie Curie Cancer Care appeal, which provides quality nursing to cancer sufferers free of charge. Heather Elson, of Guildford Tyre, says that the company is hoping to raise over £20,000 from the project.

Sponsorship covered production costs and two local photographers donated their services free of charge. Interest has been keen so far, with press coverage and interviews on BBC local radio – people are seeing tyres in a completely different light. So if you are in the area, why not pop into Guildford Tyre’s depots and try to match the different months to the faces – if, indeed, that is the word we’re looking for.

The calendar will be available to buy (cost £10) from Marie Curie shops, Guildford Tyre depots and selected local shops. Alternatively, contact Heather Elson on 01483 577541 or e-mail [email protected].

If you’re a shop looking to sell summer tires, it’s important to know that customers looking for these tires have very specific needs. Let’s talk about why, before recommending summer tires, you need to fully understand customer performance requirements.

Unlike all-season or all-terrain tires built for diverse driving conditions, UHP summer tires are designed with one priority: dry and wet traction for performance driving. Lateral and longitudinal grip in dry and wet conditions are also important, which is achieved through optimized contact patches, high silica tread compounds and circumferential grooves to channel water. Generally, UHP summer tire tread design features large blocks and fewer grooves for more road contact on dry surfaces. The grooves are designed to channel water away from the tire, reducing the risk of hydroplaning on wet roads.