Yes, change is inevitable.

And while change is difficult – often uncomfortable – we think you will love our changes.

Allow us to be the first to welcome you to our new online home.

So why would completely overhaul the most visited tire publication Web site and the clear-cut leader in delivering the most news coverage of our global industry? How could we possibly improve on that performance?

By adding even more. And more.

Not only has the look and feel of Tire Review.com changed, but we have made a substantial investment in addition content – new and fresh information, selected and organized to maximize your online experience, bringing you more of the news, business and industry information you have come to value from Tire Review.

Importantly, we have added a wealth of Web-exclusive content – from Web inBusiness articles by leading experts and exclusive interviews and commentary to extensive vehicle service information and expanded tire marketing and service information.

Plus, we give users numerous opportunities to participate, from live comment areas with each news story and article to our new Sound Off area where readers can respond on key industry questions.

And if you’re not in the office, the new Tire Review Web site is mobile-device friendly, so you can easily tap into our site from anywhere on the road.

Here’s a brief tour:

News: Reaching around the globe, we bring you comprehensive, up-to-date information from and around the tire industry. New is the addition of Aftermarktenews.com, our sister online news service covering the automotive aftermarket industry. Best of all, it’s all free of charge. No subscriptions, no special codes.

Opinion: From Tire Review’s well-read editorials to editor Jim Smith’s regular blog to reader letters, we provide a wide range of thought-provoking commentary about the tire industry.

Q&A: All of our industry-leading one-on-one interviews with tire company executives, plus our Web-exclusive “5 Questions With…” exchanges with key industry leaders.

inBusiness: Tire Review was the first to focus on helping tire dealers become better businesspeople, and our new Web site extends that mission. Hundreds of timely items – covering every aspect of running a small business – are presented, including never-before published features. Plus, we have added all-new content from select industry and small business experts.

Buyer’s Guide: Tire Review’s renowned Buyer’s Guide leaps from the pages of our annual Sourcebook to get a Web treatment. With nearly 1,000 companies listed, this extensive, simple-to-use e-Buyer’s Guide allows searches by company or product category, and delivers direct contact to each and every supplier.

inTires and inService: Hundreds of feature stories and columns – from market reports to Tire Tech to our industry-first TPMS features – all compiled in one location. And, leveraging the power of Babcox, the leading automotive industry publisher, our inService section includes all-new features on marketing, selling and executing vehicle services.

Products: Our expanded online products section features the newest, best and most profitable new tires, tools and equipment, complete with contact details, helping put buyers and sellers together!

And in the future, you will see further change as we add technology and content – all focused on your business growth.

So take a few minutes, kick the tires and take it for a test drive. We think you’ll love the new TireReview.com.

After all, it’s YOUR business!