Federal-Mogul Motorparts’ Wagner brand, has introduced an all-new website featuring a new brand identity.
The new www.WagnerBrake.com is the first place to feature the brand’s new logo and identity, Federal-Mogul said.
“We want all current and future customers to understand the Wagner brand’s unique position in the automotive service industry, where it leverages our global OE leadership and extensive research and development capabilities to deliver best-in-class braking solutions for today’s passenger vehicles,” said Christine Fisher, group brand manager at Federal-Mogul Motorparts.
Wagner’s new mobile-friendly website serves as a comprehensive resource for customers seeking information on the latest braking and lighting products. The site includes detailed technical tips, a “Find My Part” lookup tool, and “Where to Buy” and “Find a Mechanic” locator features, Federal-Mogul said.
Additionally, do-it-yourselfers visiting the new site can use a “name generator” to have fun by assigning a name to their vehicle based on a combination of personality cues, driving preferences and other variables, the company said.