The “green” tire industry, or tires made to be environmentally friendly, often refers to low rolling resistance tires and those made from sustainable materials. It’s a fast-growing part of our industry. In fact, this segment is expected to grow 11% per year and reach $137 billion dollars by 2023, according to Smithers Rapra data.
Tire Review’s Maddie Winer explains a few of the tire industry’s green initiatives, from the Tire Review Continental Tire Garage Studio at Babcox Media.