The Science of Advancing Sustainable Tires
The chemical and physical makeup of tires will evolve via new materials and sustainable compositions.
How Much do Customers Really Care About Tire Noise Mitigation?
Even if they aren’t driving an EV, some of your customers might be sensitive to road noise in the cabin, and point to tires as a culprit.
How to Improve Your Shop’s Brand Image
Branding involves crafting a unique identity and leaving a memorable mark on your company from the eyes of your customers.
The Three Roles Successful Tire Shop Owners Play
Your leadership style and qualities have a profound impact on your employees.
Having Trouble Calibrating ADAS?
We discuss how to diagnose issues early to avoid faulty or incomplete ADAS calibrations.
Why You Should Update TPMS Tools Regularly
In today’s fast-paced auto industry, it’s important for tire service experts to keep up with the latest updates to TPMS.
How Long Does a Tire Last?
When customers ask, explain how their habits and driving conditions play the biggest role in tire life.
Continental’s Step-by-Step Tire Development Timeline
Follow the process from the beginning of an idea to product launch.
Pay Attention to Tire Tread
We dive into several types of tire treads and how distinctive designs affect the way a tire performs.
Ensure Your Tire Dealership Stays OSHA Compliant
Employers have a general duty to provide a safe workplace under the OSHA Act of 1970.
Embracing Technician Career Advancement
While not everyone may reach the top designation in their career as a service technician, the incentive to try should be present for all employees.
Sell Customers on Your Service Options, Not Price
We dive into the reasons why quality and service should take precedence over price when choosing an automotive service provider.
