Corona, Calif.-based wholesaler Tire’s Warehouse Inc. has officially launched its new Tire One marketing program for independent tire dealers. 
In mid-February, TWI partnered with U.S. AutoForce to extend the reach of the Appleton, Wisc.-based wholesaler’s dealer marketing group.
For TWI customers, the Tire One program “offers a competitive edge to build the dealer’s sales, profits and brand, all while promoting and supporting their total independence.”
TWI said dealers will be charged “a simple monthly fee” with “no requirement to modify their business name or brand presence.”
Dealers enrolled in the program will have access to “a unique and exclusive package of progressive marketing solutions and business-building tools to help drive profitable growth,” including a retail website powered by Net Driven with integrated e-commerce technology, TWI’s exclusive “Click2Create” online advertising system, an online retail price monitoring tool, a comprehensive warranty package and consumer credit card program.
Tire One dealers will also have access to a number of “preferred vendor” programs and discounts, including programs by NAPA, Yelp, Wells Fargo, Eibach Suspension and others.
“One of the strongest attributes of the TWI Tire One program is that although there are three levels of qualification, all benefits are available to all dealers that participate,” said Ken Hsu, TWI director of marketing. “We want each of our Tire One dealers to have access to all of these unique tools as well as the support they need to utilize them efficiently, effectively and successfully.”
For more information, visit www.tireswarehouse.net/tireone.
