TV Host Bill Goldberg New Face of 'My BendPak'

Bill Goldberg, of "Garage Mahal," "Bull Run" and professional wrestling fame, is signed on to be the next face of BendPak’s "This is My BendPak" magazine campaign.

Goldberg and BendPak first forged a relationship in 2010 through the DIY Network garage makeover show Garage Mahal. “When I met Bill he was really excited about BendPak/Ranger equipment,” said Marcus Graczyk, BendPak’s marketing manager. “While we were installing a two-post car lift for Car and Driver he asked a lot of insightful questions and was immediately able to recite specs and features on camera like he’d been working with our stuff for years. That’s when I knew he would be perfect for our campaign.”

The photo shoot for the new campaign took place in late February at Goldberg’s home garage in Southern California, where he now possesses six BendPak car lifts and other garage equipment. The ad will run in several popular automotive magazines in summer 2011.

Bill Goldberg also appears in a BendPak promotional video, which is expected to be displayed at trade shows and similar events over the course of the next year.

Past faces of the company’s magazine campaign include Jay Leno, Ryan Friedlinghaus, Jesse James and the late Boyd Coddington.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."