Trelleborg to Phase Out Pirelli Brand in Ag, Forestry Line

(Akron/Tire Review) During a press event in Tivoli, Italy, Trelleborg Wheel Systems announced its plans to phase out the Pirelli brand in its agricultural and forestry tire lineup and emphasize the Trelleborg brand.

Published: September 29, 2006

In 1998, Trelleborg bought a share of Pirelli S.p.A.’s agricultural tire business, which included a production facility in Tivoli, Italy. Trelleborg’s license to use the Pirelli name expires in 2010.

The company will begin the transition next year with the TM900 High Power, followed by the TM800, TM700 and TM600 tires.

Trelleborg executives assured attending journalists that the quality of its agricultural tires will remain consistent throughout the phase out but did not provide details about costs. They also said the company would double its advertising and marketing budget to ensure effective communication to the market.

Discount Tire strikes sponsorship deal with the Los Angeles Angels

The sponsorship will run for the entire 2024 season in conjunction with the Los Angeles Angels.

By Christian Hinton

Published: April 23, 2024

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."