TPMS Focus of TIA ‘Tires at Two’ Seminars

In addition, TIA is again presenting its highly popular panel discussion “Successful Tire Dealers Share Their Secrets.”

TIA’s Tires at Two seminars will be held at 2 p.m. on Tuesday, Wednesday and Thursday – Oct. 31-Nov. 2 – of this year’s SEMA Show.

The industry panel discussion “Successful Tire Dealers Share Their Secrets” will be held on Tuesday, Oct. 31 and Wednesday, Nov. 1. Moderated by Ron Lautzenheiser and Tom Wright, these sessions are designed to give attendees at least one useful tip that will help their bottom lines. Fourteen other tire dealers will participate, a rare opportunity for participants to ask questions of some of the industry’s most successful business people.

TIA’s Kevin Rohlwing will host three TPMS forums featuring representatives from TPMS producers and vehicle makers. These seminars will focus on what each company is doing to meet the needs of the aftermarket today and how the aftermarket can properly service the vehicles and sensors currently in use.

Each manufacturer is also being asked to provide a glimpse of future TPMS technology for their company and address the issue of standardization. Following their presentations, the speakers will be available for a question and answer session with the audience.

On Tuesday, Oct. 31 the TPMS panel discussion will feature representatives from General Motors and Schrader Electronics. During the final 30 minutes, they will be joined by other original equipment valve stem sensor providers on GM vehicles for a question and answer period.

Representatives of DaimlerChrysler and Siemens VDO will participate in the TPMS session on Wednesday, Nov. 1. Again, other valve stem sensor providers for Daimler Chrysler will join the panel for questions and answers.

The TPMS session on Thursday, Nov. 2, will feature representatives from GM, Schrader, Siemens, Beru Corp. and EnTire Solutions (Michelin/TRW). TIA said other suppliers and manufacturers will be added to make the discussion even more informative. Attendees can wrap up the week with a much better perspective on how TPMS is going to impact their businesses.

If you’re a shop looking to sell summer tires, it’s important to know that customers looking for these tires have very specific needs. Let’s talk about why, before recommending summer tires, you need to fully understand customer performance requirements.

Unlike all-season or all-terrain tires built for diverse driving conditions, UHP summer tires are designed with one priority: dry and wet traction for performance driving. Lateral and longitudinal grip in dry and wet conditions are also important, which is achieved through optimized contact patches, high silica tread compounds and circumferential grooves to channel water. Generally, UHP summer tire tread design features large blocks and fewer grooves for more road contact on dry surfaces. The grooves are designed to channel water away from the tire, reducing the risk of hydroplaning on wet roads.