Toyo Tires USA Corp. has signed on as presenting sponsor of the 2009 Big-12/Pac-10 Hardwood Series on Fox Sports Net.
The Hardwood Series features match-ups between Big-12 and Pac-10 men’s basketball teams during November and December, with the six Pac-10 home games broadcast nationally on FSN.
Toyo will be featured in all marketing, advertising and promotional materials for the Hardwood Series, and will also be integrated into the six FSN broadcasts with in-game features, mentions and on-screen graphics.
“Sporting events like the Hardwood Series are an opportunity to introduce the Toyo brand to college athletes and fans,” said Steve Hutchinson, Toyo’s vice president of marketing. “Like them, we are passionate about being the best and that commitment shines through in our full line of products.”