“Clarion Builds,” a marketing program designed to serve as a base for Clarion Corp. of America and its partners to tackle unique restoration projects of iconic cars and trucks, has taken off with the announcement that Toyo Tire USA Corp. will sign on as a premium, Gold-Level partner on the program’s first project.
The first Clarion Builds project, the ground up restoration of a 1974 BMW 2002, will be a work of art at the completion of the project, said Clarion. Clarion and its key partners, including Toyo, aim to bring fans and followers specific project details throughout the different phases until its full completion.
“We are very happy to be a part of the Clarion Builds program since we share the same passion for iconic cars, motorsports and everything in between,” stated Amy Coleman, senior director of marketing at Toyo.