Tireco, the exclusive U.S. distributor of Westlake passenger and light truck tires, will make its first foray into sports marketing by partnering with the San Diego Padres for the entire 2018 -2019 regular seasons.
The sponsorship includes a signage package, onsite activation and hospitality opportunities for dealers and VIP’s. it will allow the Westlake Tire brand to reach more consumers in the Southern California region and connect with loyal Padres fans throughout the country on local and national television broadcasts.
“We’re proud to associate ourselves with the San Diego Padres organization,” stated Andrew Hoit, Tireco’s vice president of sales and marketing. “We’re excited for Opening Day and the opportunity to connect with loyal Padres fans for the entire 2018 & 2019 regular seasons.”
Opening day for the Padres kicks off Thursday, March 29 at Petco Park.