TIA Tackling Issue of Look-Alike Tires - Tire Review Magazine

TIA Tackling Issue of Look-Alike Tires

(Akron/Tire Review) During the SEMA Show last week, TIA unveiled a new “policy resolution” about the industry’s growing concern over so-called “look-alike” tires, products with tread patterns that allegedly mimic or are identical to popular major brand models.

According to TIA, most of the look-alike tires are coming in the commercial truck tire market, though there have been some passenger and light truck/SUV tires on the market.

TIA has pledged to work with the RMA in the sharing of information pertaining to the problem.

“We are glad to work with manufacturers on this issue”, said Paul Hyatt, TIA’s past president. “It only makes sense when you consider the insurance liability issues our members are faced with on a regular basis.”

Roy Littlefield, TIA executive vice president, said: “It is apparent that import tires have raised a whole host of issues in general, and look-alike tires specifically bring serious questions about quality and safety.”

In addition, TIA issued a member bulletin concerning the issue of look alike tires, outlining some of the potential problems and their liability should problems arise.

The bulletin said, in part: “A tire is not always the tire you, or perhaps your customer, think it is. In fact, while the outside appearance of two different tires with the same tread design may be similar, there is no guarantee that the rubber compound is also the same. There are a number of ingredients to tire rubber, each with a specific purpose. For example, the amount of natural rubber will often determine the ability to withstand small cuts and chips. Synthetic rubber blends can be designed for low rolling resistance, better air retention, or other performance-related characteristics.

“But rubber also contains fillers like carbon black and silica that are used by tire manufacturers to create the specific properties required for different types of rubber used on a typical tire. In most cases, these fillers increase the level of quality and durability while in others; they simply decrease the production costs for the manufacturer.

Many of the “look-alike” tires that appear to be the same as popular tread designs from major manufacturers will fall into the category of using fillers that do nothing for performance. While these tires may appear to be the same in appearance, they are very different when it comes to the technology behind the construction and rubber compounds.”

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